Right from the beginning we knew that the first step in the build-up of Tiffany Calligaris’ image as the author of her first book (Lesath) should be taken in social media, where the targeted audience was present. In coordination with the author, we outlined both the strategy and the online communication campaign destined to build up her name as a writer and launch her trilogy. This led her to gain audience acceptance and exceed all expectations.
Twitter: @TCalligaris
facebook.com/TiffanyCalligaris
youtube.com/TiffanyCalligaris
OUR WORK
