The goal of the Gardel Music Awards is to gather the renowned artists of all the national music styles and introduce new talents. We were responsible for the development of the start-up process and all the communication materials, including the logo. We were also in charge of the comprehensive coordination of the first two editions. Among our tasks, we can highlight the following: the setting up of the theatres, the creation of the materials for the press event and the award ceremony, the elaboration of brochures and invitations, and the development of creative ads destined to print media, banners, and TV spots.